Performance Racing Industry (PRI) is the racing trade show of the year, drawing hundreds of thousands of people annually. This year, Dodge brand is sponsoring “NHRA on Fox – Powered by Dodge” to bring its enthusiasts and race fans the down and dirty from PRI with livestream coverage for three full days. The livestream is scheduled for December 6-8 at the Indiana Convention Center in downtown Indianapolis.
“We are excited to partner with Dodge to livestream our NHRA on FOX studio from the PRI Show,” said Brad Gerber, NHRA vice president of sales and chief development officer. “Everyone is going to enjoy seeing the Dodge Challenger 1320 and the Mopar® Dodge Challenger Drag Pak by our booth. These impressive automobiles are sure to be a crowd-pleaser.”
Mopar Dodge Top Fuel driver Leah Pritchett and Mopar Express Lane Dodge Charger SRT® Hellcat Funny Car driver Matt Hagan will stop by to participate in livestream interviews with Tony Pedregon and John Kernan from the “NHRA on Fox – Powered by Dodge” broadcast team. Pritchett and Hagan will also take part in autograph sessions at the NHRA display, booth #7032, on Thursday, December 6.
In addition to the livestream sponsorship, Dodge will also display a number of drag-race themed vehicles next to the NHRA exhibit at PRI. Display vehicles will include a historic “Direct Connection”-themed Plymouth Duster “package” car, showcasing the Dodge and Mopar brands’ tradition of factory-built race vehicles designed strictly for the drag strip, as well as a modern-day version of the “package car,” the Mopar Dodge Challenger Drag Pak. Also featured will be the drag-oriented, street-legal 2019 Dodge Challenger R/T Scat Pack 1320, scheduled to begin arriving in dealerships in the first quarter of 2019.