Dodge Takes NHRA Partnership to Mile-High Status

5 years ago Racing

Dodge has officially signed on as title sponsor of the NHRA Mello Yello Drag Racing Series national event at Bandimere Speedway in Denver. The 2018 Dodge Mile-High NHRA Nationals Powered by Mopar® marks the 30th year that FCA US LLC brands are race sponsors, one of the longest partnerships in all of motorsports. Mopar stands with Dodge as presenting sponsor for the challenging high-altitude event, staged in the picturesque Rocky Mountains, July 20-22, 2018.

“We are proud to have Dodge taking on the lead role in the sponsorship of the Mile-High NHRA Nationals, while continuing with Mopar power as the presenting sponsor. During the last three decades, we have had the privilege to see Mopar lead the way in performance, and bringing in the Dodge brand offers a new level of excitement and opportunity,” said John Bandimere III, Executive Vice President and General Manager of Bandimere Speedway.

Dodge and Mopar have also increased sponsorship of Leah Pritchett’s Top Fuel dragster, continued their support as primary sponsor of Matt Hagan’s Dodge Charger R/T Funny Car and developed a 4,800-square-foot exhibit that combines the brands’ rigs to form one of the largest displays on the NHRA Manufacturers Midway. This year also marks the third consecutive year Dodge serves as the title sponsor of the Dodge NHRA Nationals in Reading, Pennsylvania, which runs September 13-16.

Stay in touch with the latest racing news, announcements and events at Dodge Garage, a one-stop digital content hub and premier destination for drag racing and muscle car enthusiasts. Check out exclusive content, such as a three-part video series titled “Chasing the Title”, which offers a unique, behind-the-scenes glimpse at Pritchett and her Don Schumacher Racing team in action.



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