Fifty Shades of Gray?

7 months ago Showcase

Fun Fact: In photography and television, an 18 percent gray card is used as the brightness gauge for exposure. This is simply because 18 percent gray is considered the average color and brightness of everything because it has no “color” – only pigment. It became popular in other industries, having a “disappearing effect” on US Navy vessels painted the color, and changing the look of performance machinery first in Europe and then worldwide. Coined as Destroyer Gray, Dodge began to offer the color in 2017 for the Dodge Charger, Challenger and Durango. Destroyer Gray is perhaps appealing because it isn’t metallic like the other grays in its family, and the muted color quickly became one of Dodge’s most popular exterior coats for that production year and the two following. So why was it replaced with newcomer “Smoke Show” gray for everything other than the Durango in 2020? Find out here.

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