Someday is Today

11 months ago Showcase

With gas-powered Challengers and Chargers on their way out to make way for cutting-edge electric vehicles, Dodge has seen an influx in sales. In fact, the brand has seen an increase in sales for the Dodge Charger and Challenger for three quarters straight. Tim Kuniskis, who needs no introduction but is the CEO of Dodge, thinks that the rise in sales comes from the sense of urgency the special-edition “Last Call” models has instilled in enthusiasts. Kuniskis says that Dodge doesn’t sell cars that people need, but that people want, and “Last Call” presented a timeline for that. “Because all those people are thinking I’m going to get a muscle car someday — someday I’m going to get it … someday, someday. Well, guess what? We just told them when ‘someday’ was because we said this is it,” he said. If you’re Mr. or Mrs. Someday… don’t wait – Challengers and Chargers will keep going fast until they’re gone.

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