Dodge Challenger painted in stripes of heritage colors

High Impact Colors

7 min read

For years, theories have spread as to why Chrysler launched their optional High Impact Paint colors in the summer of 1969. Could it have been the b...

3/23/2019 10:00 AM  Heritage Olivia Crosby

Tail lights of vintage Dodge

Color Uncommon-Tary

4 min read

How the factory paint colors got their names Psychology tells us that moods and behaviors can be shaped by color. For instance, the color red fills...

12/13/2018 9:00 AM  Heritage Dodge Garage