Fast 9 Trailer Drop!

3 years ago Events

Twenty years ago, you didn’t know what a meme was. You’d never taken a selfie. Sunset Heart Hands hadn’t been invented (and arguably never should have been!). And two decades ago, we were just getting our first taste of The Fast and the Furious. But, back in 2001, all that changed when Dominick Toretto and his family burst upon the scene. 

crowd surrounding a dodge display
Dodge has a 20-year relationship with the Fast Saga and we weren’t going to miss this Trailer Drop Concert!

Now, nearly two decades later, the Fast Saga has grown to nine movies, spin-offs and hundreds of millions of fans. Dodge has been a proud partner from the beginning, and with the latest installment, we’re jumping in with both feet. There was a rather “super” football game in Miami recently, and Dodge was there to help launch the trailer for Fast 9. In a city park along the waterfront, flanked by cruise ships and mega yachts, a custom stage was built for the event. Check that, THREE stages, sound systems, video broadcast gear and a massive control center were put together in two-and-a-half days.

City skyline behind the event stage
Behind the scenes: Building a concert venue and broadcast facility in what is normally a waterfront park. We were curious about what it would cost to live in those hi-rise apartments…Google returned values between $6,000,000 and $25,000,000!
Dodge vehicles on display
Behind the scenes: The “Demon Charger” movie car and other Dodge vehicles on display at the F9 Trailer Drop Concert in Miami
Cruise ship
As Cardi B was performing for us, the Carnival Victory was headed out to sea

We brought out our Dodge Challenger SRT® Demon drag racing simulators so you could “Live your life a quarter-mile at a time” just like Dom. Hundreds of guests climbed in to give them a try… and since we were on the outside of the venue, we were open to the public, giving anyone who wandered by a chance to feel the virtual version of the world’s fastest production car!

Enthusiast wearing a helmet driving a dodge vehicle simulator
Taking the virtual Dodge Challenger SRT Demon seriously. #HelmetHairDontCare

The action on stage was amazing: Maria Menounos hosted the event, which was broadcast online and has over 1.1 million views so far! The cast of Fast 9 was there: Vin Diesel, Jordana Brewster, Michelle Rodriguez, Ludacris and the others… plus a couple big surprises: Han Lue (played by Sung Kang) is still alive and returns, plus wrestling superstar John Cena joins F9 as Dom’s brother! Musically, the place was jumping with performances by Ludacris, Charlie Puth, Wiz Khalifa and headlined by Cardi B. 

Crowd in front of the event stage
The F9 cast talks about the movie-making process and how they’ve become a family

During the broadcast, we had a couple of Dodge vehicles flanking the stage: To the right was a TorRed 2020 Charger SRT Hellcat Widebody; to the left was the black “Demon Charger” from the movie (spoiler alert: it’s not really SRT Demon powered, but has an SRT Demon hood and wheels/tires). Behind us on a second stage was the mid-engined Charger that Dom drives in the movie. We even brought a 1320 with us to complete the event! 

Event hosts on a screen
Jordana Brewster (Mia Toretto) and Maria Menounos talk Fast 9 with the 2020 Charger SRT Hellcat Widebody looking on

Fast 9 debuts May 22nd and you can bet we’ll be there in line with a large popcorn. In the meantime, here’s the trailer for you to watch!



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