Dodge Brand Joins MTN DEW® and Speedway ‘Year of DEW’ Initiative With ‘Charge Your Garage’

1 year ago Press Room

Dodge brand joins the latest extension of the MTN DEW and Speedway yearlong platform “Year of DEW,” with the introduction of “Charge Your Garage.” MTN DEW, Speedway and Dodge are charging fans’ garages with the chance to take home a 2021 Durango R/T powered by the 5.7-liter HEMI® V-8.

“Our recent ‘Family Motto’ campaign gave our enthusiasts a small taste of our ongoing partnership with the team at Mountain Dew who, like us, push the needle in everything they do,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “There’s more to come, including this initiative that offers our shared fans the chance to ‘charge their garage’ by taking home a new Dodge Durango HEMI R/T of their very own.”

Starting this week, Monday, March 1 through Sunday, May 2, 2021, fans who fuel up with a 20-oz. MTN DEW at their local Speedway can scan their DEW bottle at YearofDew.com/Charge-Your-Garage to watch a garage door open to reveal whether or not they’ve scored an instant prize, which includes bumper stickers, travel mugs, fuzzy dice and $50 Speedway gift cards.

DEW Nation can fuel up with DEW at Speedway for a chance to instantly score epic prizes by following these steps: 

  • Grab a 20-oz MTN DEW at Speedway
  • Scan your DEW at YearOfDew.com/Charge-Your-Garage
  • Win what’s behind the garage door
  • Plus, every scan scores an entry into the grand prize sweepstakes – a 2021 Dodge Durango R/T Tow N Go

Fans can receive a bonus entry into the grand prize sweeps when they snap a photo of their Year of DEW fandom and share it on Instagram alongside #YearOfDEW and #Sweepstakes. Full rules and regulations can be found on www.yearofdew.com/rules.

For a full list of Speedway locations, see here.

The “Family Motto” campaign debuted across Dodge brand’s social media channels in October 2020. A 30-second version of the spot will launch today across select broadcast and cable television networks.

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