Dodge to Welcome Five New Owners into the Brotherhood of Muscle with Horsepower Challenge

5 years ago Showcase Video

As a “thank you” to Dodge owners and fans for helping the brand achieve its 500 million horsepower goal early, the brand is launching the “Dodge Horsepower Challenge: 5 Weeks. 5 Questions. 5 Challengers,” starting on Tuesday, Nov. 5, on Every week for the next five weeks, one lucky Dodge enthusiast will have the chance to take home a special edition TorRed Dodge Challenger SRT Hellcat Redeye. The key to being eligible to win a Challenger lies in answering at least one of the weekly multiple choice challenge questions correctly. 

“At Dodge, we know that no matter how much horsepower you have, a little more can’t hurt. So we’re giving all our loyal fans an opportunity to get one of our highest horsepower Challenger models for free,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Unfortunately, there isn’t really any such thing as free horsepower, so these five lucky Dodge fans will have to earn their way in by answering a horsepower question. Ok, the questions are ridiculously difficult, but it is a free Challenger SRT Hellcat Redeye, and we’ll help you along the way.”   

The “Dodge Horsepower Challenge: 5 Weeks. 5 Questions. 5 Challengers,” consists of Bill Goldberg providing horsepower-inspired challenge questions with multiple choice responses online at every Tuesday, beginning Nov. 5. Consumers can visit the Dodge brand’s Twitter and Instagram channels before attempting to answer the questions to discover clues in the form of hidden hashtags in imagery to help narrow down the multiple choice options. 

bill goldberg standing in front of a chalkboard

Each week’s new Challenge question will launch Tuesday at 8:00 a.m. ET and run through the following Monday at 11:59 p.m. ET. The answer to each week’s Challenge question will be available on one week from its release (that following Tuesday) at 8:00 a.m. ET.

Bill Goldberg, professional athlete, pro wrestler and automobile aficionado, will announce each week’s Challenge question on Goldberg starred as “Santa” in the Dodge brand’s holiday campaign last year.

For official rules, visit



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