Performance Made Us Do It: Dodge Charger Daytona SRT® Concept Previews Brand’s Electrified Future

Dodge is taking a giant step forward on the performance brand’s road to an electrified future, revealing the Dodge Charger Daytona SRT®, a perception-shattering concept that reimagines what a battery-electric vehicle (BEV) can be. The Dodge Charger Daytona SRT Concept offers a glimpse at the brand’s electric future through a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge.

The two-door Dodge Charger Daytona SRT Concept was unveiled today at M1 Concourse in Pontiac, Michigan, during the third day of the three-day Dodge Speed Week event series, which featured announcements and reveals of Dodge performance products.

The Dodge Charger Daytona SRT Concept muscles aside the boring BEV paradigm and replaces it with an electrified vehicle unlike any on the road today. A new propulsion system drives the Charger Daytona SRT Concept with performance that exceeds the Dodge brand’s famed SRT Hellcat engine, accompanied by an industry-first BEV exhaust sound.

The concept’s modern exterior styling incorporates subtle Dodge heritage cues while also exceeding aerodynamic targets. Interior design elements connect to create a driver-centric, immersive experience through sounds, displays and lighting features that change inside and out at the push of a button.

Core to the Dodge Charger Daytona SRT Concept are three game-changing, patent-pending features that will rewrite the rules of the BEV segment:

  • R-Wing: A unique aerodynamic pass-through design feature that connects the concept with its iconic Dodge Daytona namesake
  • Fratzonic Chambered Exhaust: Industry-first BEV exhaust, can reach 126 dB, making it as loud as a Hellcat-powered Dodge
  • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that’s pure Dodge

“The Dodge Charger Daytona SRT Concept exists because performance made us do it,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Dodge is about muscle, attitude and performance, and the brand carries that chip on its shoulder and into the BEV segment through a concept loaded with patents, innovations, and pertformance features that embody the electrified muscle of tomorrow. The Charger Daytona SRT Concept can do more than run the car show circuit; it can run a blazing quarter-mile. And when it comes to product cycles, it outruns Darwin. Charger Daytona does more than define where Dodge is headed, it will redefine American muscle in the process. 

“One day ago, the brand’s first-ever electrified performance vehicle was unveiled, the all-new 2023 Dodge Hornet. Today, we revealed a peek at our eMuscle future with the Dodge Charger Daytona SRT Concept. When we said it was going to be an electric summer for Dodge, we meant it.”

Brotherhood, Meet Banshee

Dodge has built a unique reputation as America’s muscle car brand. In the race to be faster, quicker and more powerful, Dodge is turning the page to a new chapter. The brand’s first-ever electric car isn’t called the Dodge Charger Daytona SRT Concept by coincidence — like the famed Charger Daytona model that was the first vehicle to break 200 mph on a NASCAR track in 1970, the Charger Daytona SRT Concept packs a performance punch.

It does so courtesy of a new propulsion system that joins high-horsepower household names such as HEMI®, Hellcat and Redeye. There’s a new pinnacle of performance in the Brotherhood of Muscle: Banshee.

The 800V Banshee propulsion system powers the Dodge Charger Daytona SRT Concept car and screams performance, making Dodge’s first electric vehicle faster than a Hellcat in all key performance measures. The standard all-wheel-drive system is key to pushing beyond Hellcat performance while also improving all-weather capability.

eRupt Transmission

Unlike typical BEVs, the Dodge brand’s eRupt multi-speed transmission with electro-mechanical shifting delivers distinctive shift points, throwing shoulders into seatbacks in true Dodge style. The Charger Daytona SRT Concept also boasts a PowerShot push-to-pass feature. Activated by the push of a button on the steering wheel, PowerShot delivers an adrenaline jolt of increased horsepower for a quick burst of acceleration.

Fratzonic Chambered Exhaust

While most BEVs embrace their virtually silent electric motors, that just wouldn’t do for Dodge. The Charger Daytona SRT Concept voices a 126 dB roar that equals the SRT Hellcat, generated through a new, patent-pending Fratzonic Chambered Exhaust system. Yes, Dodge added an exhaust to an electric vehicle.

The industry-first Fratzonic Chambered Exhaust pushes its one-of-a-kind performance sound through an amplifier and tuning chamber located at the rear of the vehicle. The Fratzonic Chambered Exhaust represents the next generation of tactile, bone-shaking, muscle attitude, creating a visceral “Dark Matter” sound profile experience in concert with the eRupt transmission.

Dodge Design, First and Foremost

The Dodge Charger Daytona SRT Concept features inspired design that takes on the challenge of revolutionizing the look of a BEV while offering subtle nods to the brand’s muscle car past.

That design principle begins to unfold up front, where the Charger Daytona SRT Concept’s patent-pending R-Wing redefines the typical Dodge front end, maintaining the characteristically blunt Dodge profile while developing a more aerodynamic vehicle.

The R-Wing, an homage to the original Charger Daytona design and to a key figure behind development of the original vehicle, allows air to flow through the front opening, enhancing downforce. Incorporated into this functional performance hood, the front R-Wing holds true to the brand’s dramatic exterior themes while delivering an aerodynamically improved pass-through design. Carbon-fiber intakes tucked into both sides of the front and rear lower fascias provide an air curtain to assist in aerodynamic performance.

The Charger Daytona SRT Concept combines modern looks with a long, wide and confident road presence. The front grille stands out with cross-car illuminated lighting centered by a white illuminated Fratzog badge, a symbol teased last year by the Dodge brand. The three-pointed Fratzog badge, originally featured on Dodge muscle cars from 1962 through 1976, was previously used without any meaning or context — until now. The return of the Fratzog logo represents the electrified future of Dodge and signifies the brand’s unwavering commitment to its performance heritage, but with new technology capable of pushing limits well beyond the cars of today.

Simple, vertical details on the front grille add texture while calling back to the brand’s heritage, specifically the iconic 1968 Dodge Charger. The concept distills performance to its simplest form, enhanced by a typically playful Dodge exterior color name, Greys of Thunder, that gives a high-gloss graphite feel with deep textures. The concept’s “waterline” tracks around the sides and gives a planted look while emphasizing the upper portion, keeping the visual weight up high. Subtle, muscular shaping of the wheel fenders accent the body styling.

The vehicle avoids excess decoration — headlights almost disappear, hidden underneath the R-Wing and integrated seamlessly into the aerodynamic surface providing just the functional elements needed for forward lighting. Both the front and rear lighting feature a full width design centered by a 3D illuminated Fratzog badge. The exterior lighting elements are truly unique – even in the dark, you’ll know the Charger Daytona SRT Concept’s silhouette. Flush door handles continue the minimalist design. Brushed aluminum “screaming” Banshee fender badges announce the new propulsion system that drives the concept.

Painted-pocket 21-inch wheels with diamond-cut faces continue the aerodynamic efficiencies with a turbine-like design, and a red Fratzog logo embellishes the wheel center locks. Grey six-piston brakes provide the stopping power.

A new hatchback design is highly functional, giving the concept a dual personality: a beast at the track that can still meet every day needs. The design, along with rear seats that fold flat, offer unexpected utility and storage capacity from a muscle car.

Connected, Driver-centric Interior

The Dodge Charger Daytona SRT Concept’s interior is modern, lightweight and athletic, providing a driver-centric cockpit with all essentials cohesively packaged.

The 12.3-inch center screen, the largest featured in a Dodge vehicle, angles nearly ten degrees towards the driver, and the 16-inch instrument cluster is curved, creating a cocooned, driver-focused feel. An 8-by-3-inch Head-up Display (HUD) puts additional vehicle information where the driver needs it. The slim, instrument panel (IP) and mid-bolster in Ultraviolet color with blue and silver accent stitching feature a “waterline” that extends cross car. The upper IP is a step higher, an elevation change that creates a sculptural surface floating above the cluster. The Ultraviolet color also touches multiple interior surfaces, such as the console, doors and seats, creating a halo that works with the Attitude Adjustment Lighting™ to enhance shadows and highlights.

A parametric texture unites the interior and provides a connection to the exterior by continuing the inspiration of the 1968 Charger grille detail on the inside. The parametric pattern adds fluidity and sculpture, spanning from the IP to door appliques, beneath the console and continuing to the rear armrests and rear console. The dynamic interior texture has a three-dimensional quality that bounces light and is reactive to the environment, with lines that radiate as they move rearward.Ambient Attitude Adjustment Lighting™ illuminates the texture from below, playing with depth and dimension.

Circuit-like graphics originate on the carbon fiber floor and are strategically placed to surround occupants, flowing under the seats, moving to the center console and IP, and coming back to the driver, a subtle detail that acts as a circuit board, connecting one to another. A unique lightning bolt shape on the accelerator pedal hints at the concept’s electrified powertrain, as does the dual Blue Plasma and Silver stitching that surrounds the entire interior. Carbon fiber door sills feature illuminated white Daytona lettering, with lighted Daytona lettering also found at the top right of the mid-bezel.

Doors and center console follow the sculptural design theme, including only the needed elements. A pass-through area under the console creates a much lighter feel, and clever center console touches include a jet-fighter inspired cap that flips up when engaging the start button. The unique pistol-grip shifter is inspired by the past but with a modern execution, functioning as a mechanical precision piece that delivers an effortless shift experience when squeezing the pistol grip’s trigger.

A new steering wheel design offers a thinner feel, with a flat top and bottom. The center spoke of the steering wheel is not connected to the rim, giving the steering wheel a floating feel. Paddle shifters are mounted on the steering wheel, with the PowerShot button on the right and drive mode controls on the left. Like the doors, the steering wheel features capacitive touch controls. An illuminated red SRT logo lights up the steering wheel center.

Dodge Charger Daytona SRT Concept seats are lightweight, race-inspired and slim in design, with an insert that features an abstract, perforated pattern of the Fratzog logo. The unique pattern fades out as it travels down the seat and reappears as it flows toward the center of the seatbacks. The upper seatbacks feature openings and seat bolsters that provide an airy, race-oriented feel, while holding occupants.

The panoramic glass roof gives an open-air feel to the Charger Daytona SRT Concept, helping to include rear passengers in the vehicle experience. The parametric interior texture extends to the headliner surrounding and accentuating the glass area. The carbon fiber “tub” floor and hatch are race-inspired lightweight features, and the large cargo area along with fold-flat rear seats provides more storage space than any previous Dodge muscle car.

Immersive, Electrified User Experience

The Charger Daytona SRT Concept’s cockpit immerses the driver’s sensory experience through performance sounds, lighting features and vehicle displays.

A simple one-button press on the steering wheel lets the driver pick from Auto, Sport, Track and Drag modes, instantly changing the driving dynamics, instrument cluster information, HUD content, performance sound and interior lighting features of the vehicle.

44 Comments

clickr

I have a 2016 Hellcat > loveit 64K miles. People at dodge listen up: not withstanding all of the EV pros/cons the success of this platform will depend on quality, quality and more quality. The paint has to be perfect and not just a thin coat, multi-coats of color and clear (my HC paint is for SHIT). Interior trim pieces have to be made to hold up better and longer more UV tollerant (MY HC door panels have peeled off). Don’t release a POS that looks good from 10 ft. away.


So cool!


ZachStanley

I’m going to put a Hellcat in it


kennygene

Best looking Charger since 1970! Love it now or love it later but electric is gonna be the car to beat in the new era.


RRDon

Still can’t warm up to or get ‘plugged’ into this electric car thing. It’s just not practical yet unless you live close to where you work and you’re only driving back and forth 25 miles a day. We all need to wait and see what happens in November. If the country doesn’t change direction fast we’re all going to have a lot bigger things to worry about!


Chris10_31

Aside from this sounding and looking like a gr8 badazz car what’s the pricing? Will there be different models of it?… will be looking forward to buying the first emuscle out there


Charger69

how do i order one?


IllBATTERIES

Made an account to leave this comment. Killed the design, very sexy car. It looks like a vintage charger and robocop had an assassin son. But why electric? “bEcaUse it’S tHE FutUre!”? Stop, just stop. I dont want to pay tirty thousand dollars to replace a battery I’ve only had a year or two. I never thought the rebel car company would fold under pressure like this. Though I am excited to learn and see more about the Hornet. Please please please please dont go down this path, i’ve always dreamed of owning a hemi, not a hevi. EV destroyed the beautiful landscape of my state’s sand dunes, that used to be enjoyed by all. is now covered with Toxic pools of lithium and other heavy metals, making the what used to be a beautiful state park, into a toxic hell hole. Please dodge, be the company you were, and always have been, rebels.


Sierramoser

Honestly this was disappointing for my family and I , we are huge dodge fans and have always owed a dodge. The reason we had such a huge Appel to dodge was because all the vehicle look and sound sexy. For example the challenger is a classic muscle car that has an unbelievable and unforgettable sound that comes from the V8 engine. When you see a challenger and or a charger on the road it caches the eyes of all its surrounding peers. The reason I believe so many people love the the classic dodge muscle cars is because there’s nothing else like it on the road, no other vehicles look like the dodge muscle cars. Thats why when I saw this monstrosity of a vehicle I was appalled, its very basic and just flat out ugly, the classic things your consumers love about your muscles cars are gone like the fine lines , break light, and emblem.


boosted54321

its not that i hate the technology. the sound could be better but atleast they tried. but one red flag about this idea is most exhaust tickets are for 85db and up so what no more loud exhaust tickets. which is so stupid but i guess anyway for the government to make money


BAMTX

Fraztonic only means added weight and added cost. Exhaust sound coming from an EV only benefits those buyers not able to fathom huge torque without the rumble of internal combustion. Better to have buyers get used to the electric motor sounds right from the start. Will the ‘Fraztonic’ delete option be available on the order form?


HardCharger

CONGRATULATIONS DODGE!!! I absolutely love this car. The designers and engineers did an amazing job of developing this car. I’m looking forward to seeing the final production model and I will be saving up to buy one when they become available for purchase.


Xzotik1

Woo! How do I get on the waitlist


rayzazoo

Please keep the original “SRT” logo!


ChaseHansen24

Can someone explain to me how the fratzonic exhaust works? is it just speakers? I know that it just says sound from a tuning chamber but at the moment that just sounds like buzz words. Is it one motor powering all four wheels or individual motors? And is there any actual transmission or just a simulated one. Pretty cool car, just very confused on what the heck it actually is.


Gadge

GREAT JOB DODGE. I want this car for sure. Can’t wait to hear more about it. Also for those that are super negative. It’s a concept car. Details can change so calm down with your hate plz and thanks.


TyThePlumber

Great Job Dodge. I’ve owed 3 Hellcats, and have a Redeye now. I will definitely be wanting one of these when they hit the market!! I like how it’s not a typical EV!


BansheeOrBust

100% making this my first Dodge! Hands-down one of the most amazing renditions.


icarumba

The R-Wing is genius, and the hatch is a welcome surprise! Even as a die-hard HEMI guy, I welcome electrification for the performance aspect alone. However, the “Fratzonic Chambered Exhaust” is offensive in every way imaginable. EMBRACE THE CHANGE and don’t pander to a few knuckle-draggers that just want to make noise; they are not going to buy this car anyway. It is NOT a HEMI, and trying to make it sound like one makes a mockery of both the new technology and the HEMI’s rich heritage at the same time. And at least have the integrity to call it what it is…FAKE ENGINE NOISE. It would even be cheesy as an aftermarket add-on. May as well put fake woodgrain sides and spinner wheels on it while you’re at it. Something that goofy just destroys Dodge’s credibility, and makes you guys look like fools. If that “feature” actually makes it to production, there had d*** well better be an “off” switch…


SRTiceberg

16’ Challenger sxt guy here, what’s the deal for allocations on the Banshee. definitely Trading up


Gunster

My '16 Charger SXT with V6 has been a fantastic car. About the best I’ve ever owned.
This 2024 Charger is drop-dead gorgeous.

  1. I need a 4-door but don’t want an SUV. Is this coming?
  2. Will gas engines be optional?

I’m not sold on slot-cars yet, huge price penalty for the battery and take way to long to fill up.


Krodz

Finally a two door Charger. The way is should have been from the start. Gonna have to Hellcat swap it though


paladin06

As a 50 year lover of all things Mopar and owner of a Hellcat and a Redeye, I could not be more disappointed.


kfed1776

This is disappointing. First and foremost, I watched all three days with each day becoming more (Dealer Connect “parts” not interesting to the normal buyer) and more (Hornet?, wtf is this and it’s a little late for a crossover in the flooded market) of a disappointment, leading up to this. I will lead with a disclaimer that the body lines and the interior of this are very appealing. Sleek, modern, and upscale…but ELECTRIC? Seriously? Understandably, every manufacturer has to make these offerings to appeal to the environmental lobby that has a stranglehold on everyone, but let’s talk about the feasibility of an electric vehicle. I have a few unanswered questions.

1.) How long of a range does this have? Is it 300 miles base and then we have to pay an extra $10,000+ to get an extra 100 miles? For someone who uses my vehicles for road trips to visit family often or to take my family to the beach or drives, on some days, 250 miles plus for work, how is this practical. My nearest relatives live 400 miles away, the beach is even farther. First nail in the coffin.
2.) How long does it take to charge? If I am with my family on said trip to the beach, will I have to wait 2+ hours for a full on charge? With two young children, I don’t have that kind of time. Regardless of that, even within 300 miles of my front door, there are less than 10 charging stations that are easily accessible from the highway. Second nail.
3.) What’s the price point? Is it on par with the biggest competitor in the electric car market ($45K starting price)? With your dealer network currently GOUGING!!! the customers with all models, I doubt this thing will cost anywhere less than $80,000. That’s to say if they are readily available, which they will not be; as in your dealer network gobbles up all “special” cars for themselves. Take a drive and see. My local dealer has THREE TRX’s parked at their lot that are owned by three service technicians who work there, but yet the average customer cannot get their hands on one. My guess would be exactly how every other “special edition” vehicle you produce will be. The MPSR will start somewhere at or around $70,000 for a base model. Your dealer network will do exactly what they are currently doing with any 392, TRX, Grand Wagoneer, or any Cummins offered Ram and mark it up to such an extraordinary cost that NO ONE…NO ONE will be able to afford it except for these social media chumps who need to “flex” for their followers or will be gobbled up by your own employees before they hit the lot. I expect, out the door after the dealers wring their hands, this will cost at or near $100,000. Third nail.
4.) Think about how the US produces electricity. I will wait for you to look it up…In 2017, 65% of the electricity produced in the US was produced using fossil fuels. That’s a bit counterintuitive is it not? You and every other manufacturer is going to force an electric car or truck on me to “save the planet” but in order to charge the batteries of this or any other vehicle, fossil fuels are burned to generate that electricity. It is a complete ruse.

I have been a loyal MOPAR customer for years and have been waning in my loyal to due to poor build quality, not keeping up with the competition, EXCESSIVE pricing by the crooked dealer network, etc., but this will be the final nail in the coffin for me. If you want people to buy your vehicles, piece of advice, start at the dealers. NO ONE should be paying $80,000+ for your vehicles.


Kowolski

If this car had been around in 1968, then Lt. Frank Bullitt would have never caught up with the bad guys on the streets of San Francisco.


SRTJUICE

Great Job DODGE, I want this car


Hellcatsrt8

“CONGRATULATION DODGE.” Your engineers have “NAILED IT.” It’s the right design long overdue as I’ve owned 2 Hellcat and I’m looking forward to seeing and hearing more from you on the prospect of a pure production model.


Johnman

Why such a detailed description of the interior but no pics?


rcole757

I love it. Currently have a 19’ Charger 392. Hopefully the Banshee is not over priced.!


FrostbiteHellcat

Hmmm, wanted to instantly love it but feel a little underwhelmed on the design. Maybe the dark grey color isn’t the best and is hiding some of the lines. How about a bit of a duck tail spoiler out back? Front end gets it, but I think it starts to lose it after the doors. Love the rest of the features though. Multi-speed trans, sound. It’s just that when I look at my widebody Challenger or see a widebody Charger, I love the shape and the lines. Feels like some of that is lost here. Maybe I just need time to warm up to it. For the record, I’m not anti-EV and just pointing things out for that reason. I welcome EVs, at least from Dodge, because I do believe you’ll do it right.


Murf

I really, really want this


Eginardo

When do the reservations open?? Been waiting for an electric car like this!


Kowolski

Please make it just like this…and when does the order book open?


KMR

So cool!


MannyyyyyQ

When can I reserve this? This is definitely worth it over the Hornet for me.