Dodge Europe made its debut as WorldSBK Official Car at Catalunya GP, kick-starting its partnership for the 2024 season in one of the most exciting sporting weekends to date.
The collaboration aligns perfectly with the strong and bold essence that has always defined the American brand, marking its inaugural entry into the realm of WorldSBK through an exclusive partnership, alongside other top Brands in the motorsport arena.
For the 2024 collaboration, Dodge Europe provides a fleet of five high-performance and iconic model vehicles featuring a unique ‘WorldSBK’ total look livery specially designed for the partnership, which carry out different functions. Two Dodge Challenger SRT Hellcat, equipped with the iconic 6.2L HEMI V8 engine producing 717 Hp, will take on the role of Official Safety Cars of the competition; one Dodge Durango SRT, with 6.4-litre HEMI V8 engine producing 475 hp, and one Dodge Durango Hellcat SUV, with 6.2-litre HEMI V8 engine producing 710 hp, will instead serve as the Race Direction and FIM Safety Officer official cars.
All models are production cars, with no special mods, ready to face all the complex and stressful track operations that normally undergo in a such a packed weekend of world-class racing competition.
Furthermore, the American brand took the spotlight also during the exciting award ceremonies after each race, through three visibility sources: the Dodge Brand displayed on the top podium step, “product on track” billboards, and with a third Dodge Challenger SRT Hellcat Redeye as a static Expo Car alongside the podium.
“We are delighted to begin this partnership with WorldSBK: a collaboration built on common, shared values and allowing us to reach out to an audience sympathetic to our brand. Power, grit and a love for adrenaline are values that have always been at the core of Dodge, and they also distinguish the World Superbike Championship and its fans. We are thrilled to be participating as a partner in this season, our greatest cheers to the Dodge Europe Team for this special project!” stated Matt McAlear, Senior Vice President Dodge Sales and Marketing.
“Built to take on the road in style, Dodge muscle cars deliver on the promise of their looks with power and acceleration under the hood to match. We are proud and thrilled to welcome Dodge and bring it together with WorldSBK. As a production-based motorcycling series, we identify with Dodge’s tradition of high-performance cars, and the alignment of our values makes for an exciting brand association.” stated Francesco Valentino, Head of WorldSBK Commercial & Marketing Department.
Ready to “supercharge” racing emotions: here’s the Dodge Europe’s role in the WorldSBK Championship
For the first time, Dodge Europe is joining forces with a motorsport competition: two worlds linked by common roots and values, which are reflected in the brand’s brutal, gritty and pure power spirit. For the 2024 season, the partnership envisages a fleet of five high-performance vehicles provided by Dodge for the entire duration of the WorldSBK Championship: all models are production cars, the ones that every passionate driver can test and order in a showroom, to furtherly underline how powerful and “ready for the track” the Dodge models involved are.
Dodge will always take centre stage thanks to the constant trackside presence of two Dodge Challenger SRT Hellcat in Go Mango tones, which will patrol the Championship rounds in the role of Official Safety Cars of WorldSBK, providing a perfect match to the racing Superbikes. In addition, the powerful 6.2-litre, 717 Hp HEMI V8 engine powering the two iconic muscle cars guarantees a performance level that not only allows for precise assessment of track conditions, but also ensures officials can always intervene swiftly.
Alongside these are one Dodge Durango SRT, with 6.4-litre HEMI V8 engine producing 475 hp, and one Dodge Durango Hellcat SUV, with 6.2-litre HEMI V8 engine producing 710 hp, combining the high efficiency and practicality required to fulfil the role of Race Direction and FIM Safety Officer official cars.