Direct Connection Road Map

It’s no secret that the Direct Connection program was recently resurrected. An automotive staple back in the ’70s, Direct Connection offers factory-backed, high-performance upgrades that leave your vehicle’s warranty intact – if you have your installation done at a participating Power Broker dealership. “We were doing just phenomenal with these muscle cars … we’re doing better than ever, and when we looked at the opportunity, we saw there’s a gap here, and that we could do a better job of getting performance parts into customer hands,” says Chad Seymour, the Dodge Direct Connection Marketing and Operations manager, of the March 9^th revival. Seymour spoke on the program’s advantages over others in the market, commenting that customers can get a performance boost “in a way that’s dependable, reliable, and we’ve got their back with a factory warranty when we install these parts.” Find out what’s next for the Direct Connection program and visit the eStore to shop performance parts for your Dodge Brand vehicles.