Direct Connection Road Map

It’s no secret that the Direct Connection program was recently resurrected. An automotive staple back in the ’70s, Direct Connection offers factory-backed, high-performance upgrades that leave your vehicle’s warranty intact – if you have your installation done at a participating Power Broker dealership. “We were doing just phenomenal with these muscle cars … we’re doing better than ever, and when we looked at the opportunity, we saw there’s a gap here, and that we could do a better job of getting performance parts into customer hands,” says Chad Seymour, the Dodge Direct Connection Marketing and Operations manager, of the March 9th revival. Seymour spoke on the program’s advantages over others in the market, commenting that customers can get a performance boost “in a way that’s dependable, reliable, and we’ve got their back with a factory warranty when we install these parts.” Find out what’s next for the Direct Connection program and visit the eStore to shop performance parts for your Dodge Brand vehicles.