Much More Than a Show: Mopar_® Heaven 2025

What began nine years ago as a car show has evolved into what organizers and attendees are calling “the ultimate Mopar_® experience.” Mopar Heaven, celebrating its ninth year in 2025, has transformed from an event into a destination. This three-day immersive experience has Mopar enthusiasts from across the country planning their vacations around it.

“It has now been nine years of work,” explains Pedro, one of the event’s organizers. “And just like we know with our vehicles, the project is never done. The mods never stop.”

That philosophy has driven Mopar Heaven’s evolution from a simple car show into what another organizer, Jesse, describes as “more of a destination than just a weekend event.” The growth has been organic but intentional, with organizers continuously asking, “What’s next?” after each year’s success.

The careful curation of the experience separates Mopar Heaven from other automotive events. The best way I can describe what happens during the three-day Mopar overload is it’s the vehicular event equivalent to a concierge-level cruise. It’s carefully curated with a dedicated staff ready to hold your hand and ensure you get everywhere you need to be and experience everything you want to experience. But the event is still yours to make of it what you will.

Behind the custom builds, a MASSIVE car show inside Texas Motor Speedway, drifting and drag racing, 300-car police-escorted cruise to Yello Belly Drag Strip, Mopar Bingo and so much more lies the real engine of Mopar Heaven: COMMUNITY. The event has become a place where memories are made, relationships are formed and milestones are celebrated.

“There was an engagement, and there was a freaking wedding at our show this year,” Pedro recalls. “All these moments people will forever tie back to our show… anniversaries, moments with family members, car club moments. We get to provide that opportunity for them to come together like that.” If the bride looks familiar, you read Harley’s Tale. If you haven’t checked out her Charger, give it a read when you’re done here. Totally worth it!

This sense of community extends to the team putting on the event. “We are in the woods working to ensure everyone gets the most out of every single moment from when people arrive until they leave,” says Cincita, another of the event’s organizers. The team includes family members, from parents and siblings to nephews and their girlfriends to friends from around the country, creating a labor of love that makes the event feel personal despite its massive scale.

The inclusivity of Mopar Heaven is exemplified by “Ladies in Mopar,” a group founded by Cincita in February 2019. What started as a safe space for female Mopar enthusiasts to ask questions without judgment has grown to nearly 7,000 members in five years. “It’s not a car club,” Cincita clarifies. “It’s just a massive group of Mopar owners who happen to be women who get a safe space to go in and ask the questions they get trolled for on the bigger groups.” The group has a zero-tolerance policy for negativity, immediately removing anyone who criticizes another member’s vehicle. At Mopar Heaven, these women showcase builds that stand toe-to-toe with any at the event. “Some of our Best in Show winners are females,” Pedro notes. “And it isn’t because they’re female – it’s because of the builds they brought in and the work they put into these vehicles.”

The 2025 event saw unprecedented attendance, creating what Pedro called “a good problem” – people so excited to enter the speedway that they arrived before the organizers and formed lines before sunrise. This enthusiasm led to some logistical challenges that the team quickly pivoted to address. “At this size, you cannot put on an event and not have something pop up,” Pedro acknowledges. “The biggest problem we had was people so freaking excited to get inside the speedway that they were jamming us up.” 

Despite the challenges of managing such growth, the team is committed to making each year unique. “We don’t want what we’ve created to become stagnant,” Jesse explains. “We want people to experience something different each time they come.”

As impressive as Mopar Heaven 2025 was, the team is already fully immersed in planning for their tenth anniversary in 2026. “The way that we are pushing year ten is that if this was the last show that we ever did, this would be the one to come to,” Pedro reveals, though he quickly clarifies they fully intend to continue beyond that milestone. The organizers remain tight-lipped about specific plans for the anniversary event, but their enthusiasm is palpable. “We’re looking at the biggest, the baddest, the most organized, the coolest, the longest – everything is just going to be dialed to 100,” Pedro promises. If Nigel Tuffnell were asked what he expects Mopar Heaven 10 to be, he would have no choice but to say, “This one goes to 11.” If you get the reference, we just became best friends!

What’s clear is that Mopar Heaven has tapped into something special that transcends typical automotive events. It has created an experience that converts enthusiasts from other brands and leaves attendees driving home – sometimes 20+ hours – already excited for next year.

“One thing that I have experienced over many years is that regardless of how much you love an event, the investment sometimes overtakes the desire to be there,” Pedro reflects. “We want it to be a no-brainer every year that you come out to the show.”

Based on the passion evidenced in 2025, Mopar Heaven is succeeding in that mission, creating what has truly become the Super Bowl of Mopar events – a title bestowed not by the organizers but by the community they’ve built. See you in Texas next year!