Dodge Badassadors Take Over Barrett-Jackson Scottsdale With High-Octane Energy and All-Out Action

Dodge Badassadors Take Over Barrett-Jackson Scottsdale With High-Octane Energy and All-Out Action

By DodgeGarage 01/18/2026 08:52 AM
Events
2 min read
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The Dodge brand is going pedal to the metal at Barrett-Jackson Scottsdale, and the Dodge Badassadors are at the center of the action. January 24th and 25th, the Brotherhood of Muscle will be lighting up the Dodge display with over-the-top energy, fan-favorite activations and content that embodies the full-throttle Dodge lifestyle.

All Eyes on the Dodge Thrill Rides.
From the moment fans step into the Dodge display, the experience begins – Badassadors will be onsite capturing the thrill from every angle. Expect dynamic POV content that takes you through the high-horsepower Dodge Thrill Ride experience, with Badassadors guiding the crowd through the chaos.

Muscle-Packed Mayhem.
In between rides, fans will be put to the test with Dodge trivia for prizes, while Badassadors go head-to-head in a trivia showdown of their own – hosted live by the event emcee. They’re also capturing reaction videos that showcase the before-and-after transformation of a Dodge ride-along, both for themselves and for the fans brave enough to ride shotgun.

More Than Just Horsepower.
From airbrush tattoos and survey-style interviews to interactive content in the Kid Zone, the Badassadors are capturing the full Dodge lifestyle. Attendees can expect moments of humor, chaos and genuine enthusiast connection, all powered by the Dodge brand’s unapologetic energy.

Cranking Up the Volume.
Off the track, the crew will also give fans a look at life on the road with Carpool Karaoke-style content during their drives to and from Radford Racing School. Expect spontaneous singing, hot takes and unscripted content that delivers the Badassador personality in full force.

Follow the Action.
For exclusive behind-the-scenes access and unfiltered moments from Barrett-Jackson, follow @DodgeOfficial and @DodgeMoparMotorsports, and keep your eyes on the Badassadors’ social feeds as they bring muscle car culture to life in the most Dodge way possible – bold, loud and performance-obsessed.

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