Dodge is celebrating 50 years since the birth of the Direct Connection performance parts brand by announcing new Direct Connection products available for purchase at DCPerformance.com starting Aug. 12, 2024, including the Direct Connection HurriCrate series of crate engines and a new Dodge Charger Junior Roadster body.
The new Direct Connection HurriCrate series delivers the most power-dense street performance ever offered in a DC crate engine. At 140 horsepower per liter, the HurriCrate Cat 1 engine produces 420 horsepower and 468 Ib.-ft. of torque at 2,500 rpm, while the 183-horsepower-per-liter HurriCrate Cat 3 — the engine powering every Direct Connection Grudge Race competitor’s race car — delivers 550 horsepower and 531 lb.-ft. of torque at just 3,500 rpm.
“Direct Connection has played a key role in powering the Dodge brand’s reputation on the street and at the strip since its birth in 1974, and we continue to drive that legacy by introducing new Direct Connection products designed to deliver the extra tenth of performance that racers and enthusiasts seek,” said Matt McAlear, Dodge brand CEO – Stellantis. “The Roadkill Nights Powered by Dodge Direct Connection Grudge Race will feature racers battling with new Direct Connection HurriCrate Cat 3 engines under the hood, proof that 50 years later Direct Connection is still serving as the go-to option for go-fast parts.”
To honor its 50th milestone, Direct Connection will offer a customer appreciation incentive program on select crate engines and long blocks to assist the Brotherhood of Muscle with their next hot rod, street rod or restomod project. The incentive program features $300 off the purchase of select Direct Connection crate engines or $200 off the purchase of select long blocks through Nov. 8, 2024. Crate engines qualifying for the incentive include HurriCrate engines, Hellcrate HEMI® engines and more. Complete information is available at DCPerformance.com.
The 50th celebration will continue later in August as racing legend Tony Stewart and four-time NHRA world champion Matt Hagan will carry special Direct Connection 50th anniversary graphics on their respective NHRA Top Fuel dragster and Funny Car to honor the Dodge performance parts brand. The Tony Stewart Racing teammates will reveal their special Dodge Direct Connection 50th race car liveries later this month in advance of the historic 70th annual NHRA U.S. Nationals drag race, scheduled to take place in Indianapolis on Aug. 28 – Sept. 2.
The Direct Connection portfolio, available online and through the Dodge Power Brokers dealer network, includes Modern Performance, Crate Engine, Race and Vintage Muscle high-performance products for Dodge performance vehicles, offering factory street, strip and track performance parts developed by SRT® engineers and backed by a Mopar® warranty for peace of mind. Performance enthusiasts and racers can access the Direct Connection hotline at (800) 998-1110 for technical and race support. More information on Direct Connection and Dodge Power Brokers is available at DCPerformance.com.
Direct Connection HurriCrate Engine Series
Direct Connection HurriCrate engines — the same engine used to fuel the drag car builds of all competitors in the Direct Connection Grudge Race, which will take place on August 10 during the Roadkill Nights Powered by Dodge horsepower festival — will be available for purchase at DCPerformance.com.
The Direct Connection HurriCrate engine series is derived from the 3.0L Hurricane twin-turbo engine. The Hurricane delivers more horsepower, more torque and offers resto-mod builders and racers a technologically advanced, high power density crate engine solution.
The HurriCrate series of crate engines employs state-of-the-art engineering and technologies that include two low-inertia, high-flow turbochargers for rapid response to throttle inputs, Plasma Transfer Wire Arc (spray bore) coating in the cylinder bores for an ultra-thin, low-friction wear surface and high-pressure direct fuel injection.
The Direct Connection HurriCrate Cat 1 crate engine is available at a starting U.S. manufacturer’s suggested retail price (MSRP) of $10,495, with the HurriCrate Cat 3 available at a starting U.S. MSRP of $13,745. In addition, the HurriCrate Cat 1 Long Block is available a starting U.S. MSRP of $7,995, with the HurriCrate Cat 3 Long Block available at a starting U.S MSRP of $11,715.
Direct Connection Dodge Charger Junior Roadster Body
The all-new Dodge Charger Junior Roadster body, a half-scale version of a full-size NHRA Funny Car body with a design inspired by the new Dodge Charger SIXPACK set to arrive next year, will now be available through Direct Connection.
The Charger Junior Roadster body is built specifically for children ages 5-17 competing in the controlled environment of the NHRA Summit Racing Jr. Drag Racing League, training grounds for future NHRA stars, such as Dodge Direct Connection driver Leah Pruett. The new body will make its debut at Roadkill Nights Powered by Dodge on August 10, where Junior Roadsters using the new Charger body will perform exhibition passes and be on display in the Direct Connection Alley.
Dodge Charger Junior Roadster bodies are manufactured using the same advanced lightweight composite materials featured on Funny Car bodies in the professional ranks, weigh under 30 pounds and fit a chassis with an 85.5-inch wheelbase. Charger Junior Roadster bodies will be available at a starting U.S. MSRP of $3,765, with ordering information available at DCPerformance.com.
Born in 1974, Direct Connection launched as the exclusive source for performance parts and technical information, straight from the manufacturer. As an industry first, Direct Connection changed the game with a massive portfolio of performance parts sold through the dealer network with technical information and how-to performance upgrade guides.
Reborn in 2022, Direct Connection once again is the Dodge brand’s official source for high-performance parts and technical expertise straight from the factory for a new generation of muscle-car enthusiasts looking for “ready to run” parts.
0 Comments