Dodge//SRT<sup>&reg;</sup> Launches ‘Dodge Power Dollars’, Rewards Enthusiasts Who Want More Power
2 min read

Dodge//SRT® Launches ‘Dodge Power Dollars’, Rewards Enthusiasts Who Want More Power

Dodge//SRT® horsepower is now more attainable than ever before by way of an innovative new national sales promotion called “Dodge Power Dollars” that rewards passionate enthusiasts who crave more power.

Sales of the Dodge Challenger hit an all-time high in 2018; Charger is on pace to lead the U.S. large car segment for three years running in 2019; and Durango is on pace to have its best calendar-year sales total since 2005. Still, Dodge//SRT isn’t resting. In fact, just the opposite. Starting Aug. 1, customers across the United States who purchase any 2019 Dodge Challenger, Dodge Charger or Dodge Durango will get a $10 per horsepower cash allowance.

“Since bringing the Charger and Challenger back to market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do.” 

Every 2019 Dodge Challenger, Charger and Durango will receive $10 per horsepower cash allowance, ranging from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) capability to the Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV, the Dodge Charger SRT Hellcat, the most powerful and fastest mass-produced sedan in the world, and the Challenger SRT Hellcat Redeye, the quickest, fastest and most powerful muscle car.

Examples include:

Challenger

ModelHorsepowerCash allowance
Hellcat Redeye 797$7,970
Hellcat717$7,170
R/T Scat Pack485$4,850
R/T375$3,750
GT AWD305$3,050
GT305$3,050
SXT AWD305$3,050
SXT305$3,050

Charger

ModelHorsepowerCash allowance
Hellcat 707$7,070
Scat Pack 485$4,850
R/T370$3,700
GT300$3,000
SXT AWD300$3,000
SXT292$2,920

Durango

ModelHorsepowerCash allowance
SRT 475$4,750
R/T360$3,600
Citadel 295$2,950
GT295$2,950
SXT293$2,930

Dodge//SRT is supporting “Dodge Power Dollars” with new creative highlighting the brand’s unmatched power and performance. A 30-second spot begins airing across TV, digital and Dodge social channels this week.

Comments

Loading...