Mopar® Heaven X: Ten Years of the Ultimate Experience

When Mopar_® Heaven rolled into Texas Motor Speedway for its ninth year in 2025, it had already outgrown every reasonable description of a car show. Organizer Pedro Murillo put it plainly: “After nine years of work, the project is never done.” What started in 2016 at Gas Monkey Live as a gathering that drew 1,000 vehicles (when only 300 were expected) has since evolved. Now, it’s a destination that Mopar faithful plan their vacations around. There have been engagements at the show. There was a wedding. Military personnel have scheduled their deployments around the event dates. Attendees have driven across the country and traveled from all over the world to be there. They’re already booking time off for next year as they head home from the show they just attended. By 2025, Mopar Heaven had become undeniable: a destination experience built for the Mopar community. It earned the title of the Super Bowl of Mopar events – not because the organizers claimed it, but because the community said so.

In 2026, Mopar Heaven turns ten years old.

Several sports cars are lined up on a racetrack under clear skies, facing a sign that reads Welcome to your home track at Texas Motor Speedway, with a few people standing in the distance.

The event returns to Texas Motor Speedway on Saturday, March 28, and everything from the footprint to the activations to the brand partnerships has been dialed up to match the occasion. The team behind the event has massively expanded the available space compared to previous events, and they have done it with the kind of operational precision that comes from building something great and then refusing to stop improving it. Whether you are bringing a build or coming as a spectator, Mopar Heaven X is a Texas-sized celebration of horsepower, performance and Mopar culture built for the full spectrum of this incredible community.

A yellow sports car emits flames from its exhaust as it drives on a racetrack, with onlookers standing nearby and crowds gathered along the track.

A lifted black pickup truck with large custom wheels is parked at a racetrack, with LEASH KING on the grille. The Speedway Club building and stadium seating are visible in the background.

The weekend kicks off Friday evening with Mopar Ignited, the garage experience that has become the event’s opening act and a destination in its own right. Presented by Lighting Trendz and Elite LEDs, and now operating out of a new location that reflects the expanded 10th-anniversary footprint, Mopar Ignited alone will draw an estimated 1,500 vehicles. The 4-story parking garage this event is held in will be packed with the meanest Mopar vehicles on the planet! The evening features the “Inferno” flame competition presented by @kareless, a Ladies of Mopar gathering and the Lighting Award Ceremony.

Saturday at Texas Motor Speedway is where Mopar Heaven earns its name. The Pep11Customz Mopar Showdown Car Show Competition anchors the show with one of the strongest fields of Mopar builds in the country. Awards run from Best in Show Overall through Best in Show Modern and Best in Show Classic, with specialty awards covering the full range of the hobby. Modern and Classic Mopar vehicles will stretch across the entire infield of Texas Motor Speedway, and the Classic Corral, Snake Pit and Truck Zone give each corner of the community its own space within the larger gathering. Attendees from seven countries and more than 45 states are registered, with caravans rolling in from California, Arizona, Florida and beyond. People have flown in from France and Germany. Vehicles have crossed borders to make the event. If your vehicle is a Dodge, Chrysler, Jeep, Ram or any of the other brands under the Mopar umbrella, YOU BELONG HERE!

The action on the grounds goes well beyond the car show itself. CBON Engineering returns to put attendees behind the wheel of their own Mopar on the high-banked oval at Texas Motor Speedway. Mopar Heaven is one of the only events anywhere that offers that kind of track access in your own vehicle. The BBR&P Legal Smoke Show Burn Pit is back as an all-Saturday crowd favorite. This year, the burnout pit sits directly beside the Dodge Thrill Rides! Jump into the new Charger SIXPACK or Charger Scat Pack, and a Pro Driver will show you what the new Charger is all about. Brokeass Baller Racing has also released one of the few angle kits currently available for Mopar vehicles, and several cars outfitted with those kits will be on-site in both the burn pit and the Urban Drift infield track, where professional drivers will put modern Mopars through their paces throughout the day. The Vendor and Manufacturer Midway rounds out the grounds with top brands, builders and aftermarket performance companies, and VIP Mopar Experience Upgrades are available for those who want to go deeper into the weekend.

For the first time in the event’s ten-year history, Dodge joins Mopar Heaven with an official brand activation. The display revolves around the Dodge NHRA trailer, which hosts parts grids, engine blocks, a Durango Jailbreak Green Machine and a Charger Daytona EV, with Product Specialists engaging fans throughout the space and a custom airbrushed tattoo station giving attendees a keepsake to take home. The Thrill Ride area puts attendees in the passenger seat of a Charger Daytona Scat Pack with professional drivers pushing the car to its limit, free of charge. DodgeGarage.com and Brand Ambassadors will be handling Thrill Ride registration, exclusive swag and sign-ups for a chance to win $100,000 toward a new Stellantis vehicle.

A group of seven people stand together indoors, smiling and posing enthusiastically. They wear casual clothing, some in black Badaad shirts, with automotive-themed decor and a Direct Connection sign in the background.

Six of the Dodge Badassadors will be on-site throughout the weekend. Sal Cordova, Jack Rimbo, Rochelle Hunter, Garrett Dobbs, Cody Espinoza and Ricky Radford. These are not spokesperson appearances. These are Mopar people who have earned the brand’s trust and carry it into the spaces where it actually lives. They will also be part of a Live Badassador Podcast recording on-site, joined by special guests, giving the community a front-row seat to a conversation that could only happen at an event like this.

The event closes with Mopar Bingo on Saturday evening. This is not your Grandmother’s bingo. Unless she’s a Mopar driving badass with a need to get a little crazy.

The reach of Mopar Heaven extends well beyond the event itself. Over the past year, the community took more than 20 Mopar vehicles to SEMA in Las Vegas under the Mopar Heaven banner, providing owners with access and representation that had been largely missing from the SEMA show floor over the last few years. Doors have opened for groundbreaking collaborations, and huge conversations have begun because we gather in Texas once a year with thousands of our friends, taking countless Mopar owners places they never expected to go. That is what ten years of building something real looks like. Dodge showing up at Mopar Heaven X is not a coincidence. It is a recognition that this is where the community lives and where the brand belongs. Are you ready? Because Mopar Heaven just hit another level!